Hands up who has never heard of “m-commerce”! Hmmm … I see so many little hands up. No good, Andy Luotto would say. Such as? Don’t you know Andy Luotto? Well, but then … come on, you will surely know at least the sacher torte. No! Don’t you even know the sacher torte? Ok, I understand: you are an irretrievable case. Let’s continue like this, let’s hurt ourselves …

Let’s go back to talking about m-commerce, it’s better. Under m-commerce, Wikipedia reads as follows :

“Mobile Commerce is any transaction that involves the transfer of ownership or rights to the use of goods and services, which is initiated and / or concluded through the use of mobile devices connected to a computer network”

Speaking how to eat: you can make purchases with your mobile phone.

The first hints of M-Commerce came at the end of the 1990s, when several companies had the idea of ​​using mobile phones for the sale of products and services. For example, in 1997 Coca Cola installed vending machines that also accepted payment through the use of an SMS. In 2000 in Austria the possibility is given to buy train tickets through a mobile phone, while in Japan the same system is used for the sale of airline tickets.

So, if you barely know what e-commerce is, but you’ve never heard of m-commerce, well, then you know you are back at least 10 years compared to the rest of the world (in 2001 London is held the first conference dedicated to M-Commerce and since 2003 the Oxford University has started the first short courses dedicated to this new phenomenon).

Fortunately for you, read Practical Company. : D

Then, in 2001 there was the first conference dedicated to m-commerce and 10 years later (so basically it’s not your fault), Tim, Vodafone, Wind, 3 Italia, Postemobile and Fastweb wake up from the torpor left by the first revolution industrial and understand that in addition to coal and steel, there is this thing called m-commerce that concerns them directly. Yes, we’re in the middle of the THIRD industrial revolution. So what do they do? They drop the steel they had in their hands, they shed the coal dust from the suits and decide to launch a single and shared payment platform, available for the customers of all the operators. The purchase is immediate and secure with a simple click, using your telephone credit .

Ora, perché mai dovrebbe interessarti l’m-commece? Te lo spiego subito… Oggi l’accesso al Web da terminale mobile rappresenta un’importante opportunità di sviluppo e di crescita. Stiamo andando ben oltre al semplice business online. Vediamo i numeri: oltre 32 milioni di Smartphone, 2,5 milioni di Internet Tv e 2,9 milioni di Tablet in Italia, che cresceranno rispettivamente a quasi 50 milioni, 11 milioni e 12 milioni nel corso del 2015. E ancora: 1,5 milioni di Mobile App disponibili e oltre 60 miliardi di Mobile App scaricate attraverso smartphone e tablet dal lancio degli store a livello mondiale.

Soon the number of users accessing the Internet in mobile mode (mobile, tablet, etc.) will exceed the one using a fixed location (eg: ADSL, fiber optic, etc.). Overtaking is expected to take place in 2014 . So soon. It is therefore a great opportunity for anyone who wants to take advantage of it. Such as? For example, creating mobile apps .

The speech is simple: if until yesterday, a website was practically mandatory for any company, freelancer, craftsman or self-employed, today this is not enough anymore. Today we need to be present on smartphones! Translation: your website must be visible from smartphones. But this is just the tip of the iceberg, because today, with this vast audience of smartphone app users, you can make money (if you can). Do you think I’m exaggerating or talking about hot air? So listen to what the Huffington Post writes :

“… in Italy we have identified several independent developers under 30 who collect up to 50 thousand euros a month, although their products do not appear at least permanently in the ranking of the most lucrative apps …”

and again, again on the Uffington Post:

“… Everyone is focusing on the Freemium, a business model capable of ensuring the best results at the moment. First an important user base is created thanks to a free content that attracts people, after which we try to convert a slice of public into paid consumers, willing to pay a certain sum to access special content “

I know what you’re thinking: all right, but creating smartphone apps is a complex job and for experienced software developers. Well, it’s true to a certain extent. Today, with the new web technologies (HTML5, CSS3 to name a few), everything becomes easier. Soon we will deal with these technologies also within the Scuola Impresa Pratica. In the meantime, at least try to taste the sacher cakes! : D

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