Developing an e-commerce website from scratch is not a simple thing, whoever does this job will understand very well what we are talking about: many factors come into play including constant collaboration throughout the process of implementation by the client.
Creating, building and detailing all the technical and design aspects translates into teamwork.
Every time we sit down and talk to the customer about his new e-commerce it is important to provide him with all the basic information needed to collaborate with us and to have the essential elements clear for his business to be effective online.
One of the things I often do in these meetings, thanks to the experience gained in the field, is to provide a sort of list of those that are structure, pages, essential contents that an electronic commerce must have to be usable, reliable and transmit trust to the new users.
In this way the customer immediately understood which are the “bearing walls” of the entire interface.
This article is inspired by this personal list and summarizes the concepts, these are the 14 indispensable pages that an e-commerce must have to withstand the current market competition. Let’s see if your e-commerce has them too!
1-Home page and showcase
The first impression we have of an online brand is certainly based on its Home Page.
Do you know what your home page must have to be really effective in terms of communication?
The first page must contain promotions, images and featured products. Proposal and tone that must be clear, but above all explain why your offer is unique compared to the competition.
The user on a perceptive level must immediately understand who you are, what you do and what your style is, make everything visually as simple as possible and immediately try to anticipate the client’s goals.
The product catalog shows the entire list of products, generally displayed in a grid layout. You can also filter products for a specific category (and related sub-categories).
The “product sheet” shows in detail the product, features, price and the possibility of using the “add to cart” button.
Here it is also important to establish a relationship of trust and credibility with the customer, perhaps including delivery times and returns policy.
4-Search and Results Page
Usually an e-commerce site contains a wide range of products so it is important to implement a good internal search function. To avoid confusion it is a good rule to keep the same graphic layout as the previous pages for the search results.
5-Account creation page
Registration allows your customers to enjoy all your services in the times and ways they want.
Having an account allows your customer to save his data (such as the order history made), payment information, manage wish lists and possibly access to special offers or loyalty bonus accruals.
The cart must contain all that the customer has chosen, but with the possibility of also making changes if he wants to add or delete products.
Show your user the shipping costs, so you will have a complete view of what the final cost will be, to decide right away whether to continue with the purchase or not.
On the cart page it can be effective to include related products as well, so as to encourage the user to continue with purchases.
The best time to ask your customer to log in is during the purchase phase.
8-Shipping addresses page
The shipping page includes all the forms to collect the destination data of the goods, often this page asks if the shipping address coincides with the billing address.
In the payment section the user can select the desired payment method (such as PayPal or credit card), he can insert gift cards or promotional codes and eventually specify the billing address if different from the shipping address.
The “order summary” page is essential for your e-commerce. Here you can give your user the opportunity to review all the products purchased, check the shipping information and payment methods, and complete his journey by closing the purchase.
The best way to confirm the taking over of the order to your customer is through a thank you email.
It is a useful step to view the order details and the necessary information on how to modify any errors.
12-“My orders” page
The “my orders” page lists all the orders your client has placed, even past ones, in order to have a clear history of all transactions.
The account page includes all the fields in which to insert the user data (name, surname, address, e-mail, etc.), with which it is possible to modify the entry password, and all that information regarding billing and the last orders carried out.
14-Support page and contacts
Your e-commerce must also have a “assistance and contact” section in order to create a direct information link with your customer via contact form, telephone number, or live chat. On many sites we implement a FAQ section, in which answers to frequently asked questions in the past are included.